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The main goal is to increase revenue per player while maintaining a balance between ad revenue, user experience, and audience retention. Tasks: - Managing ad monetization for browser and mobile games; - Configuring ad formats, placements, mediation, waterfall, and bidding; - Optimizing ARPDAU, LTV, fill rate, and eCPM; - Conducting A/B tests and analyzing the impact of ads on Retention; - Interacting with ad networks and mediation platforms; - Collaborating with developers on ad integration in games. Requirements: - Practical experience of 5+ years with popular ad networks and mediators, including RSYA, Google AdMob, AppLovin MAX, Unity Ads, Appodeal, CAS, and other solutions; - System analysis of ad revenue and monetization optimization; - Understanding of unit economics and the relationship between CPI, ARPU, and LTV.
We are inviting you to join our gaming team. You will be working with browser and mobile games. Both roles are responsible for the overall project economics: CPI must be lower than LTV. The team's overall goal is a sustainable economy where LTV consistently exceeds CPI. Please send your resume to TG: recruiter contact
3 months ago
Grade
Senior
Experience
from 5 years
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