Lifecycle & Email Marketing Consultant

Looking for a freelance Lifecycle & Email Marketing Consultant (B2B SaaS).

I'm looking for someone to work with on a part-time basis (~2-3 days/week for ~6 months) to help us build and scale our email marketing and newsletter programme.

Key missions:

• Lead the benchmark and implementation of a new email marketing platform
• Design the email marketing architecture, segmentation, and lifecycle strategy
• Define and implement the growth strategy for our newsletter
• Build lifecycle and nurture journeys across the customer journey
• Design experiments to improve engagement, conversion, and adoption
• Establish reporting and attribution to measure email impact on pipeline and product adoption
• Work closely with Product Marketing, Growth, and RevOps to ensure a scalable setup

Ideal profile:

• Strong B2B SaaS lifecycle marketing experience
• Hands-on experience implementing email marketing platforms
• Experience building newsletter and lifecycle programmes from the ground up
• Strong understanding of segmentation, automation, attribution, and growth loops
• Able to operate both strategically and hands-on

If this sounds like you (or someone you'd recommend), please reach out to myself or Taylor Edouard.