Retention Marketing Specialist

🎯We are looking for a Retention Marketing Specialist for a performance/FinTech project.

This role is for someone who can work not only with email campaigns but also with the client base, analytics, and the return funnel. The main task is to find growth points and increase the number of repeat applications, repeat issuances, and LTV.

What you will do:

• Work with the client base

• Segment clients by behavior, status, and interaction history;

• Analyze clients after loan closure and find opportunities for their return;

• Identify segments with a low rate of repeat applications;

• Look for growth points for repeat issuances and increasing LTV;

• Work with client segments at different stages of the life cycle.

• Retention and repeat issuances

• Analyze repeat issuances and client returns;

• Identify reasons for the decline in retention indicators;

• Formulate and test hypotheses for the growth of repeat issuances and LTV.

• CRM communications

What is important:

• Experience in Retention Marketing, CRM Marketing, Lifecycle Marketing, or a related field;
• Experience working with client bases and segmentation;
• Understanding of retention, LTV, repeat sales, and customer lifecycle;
• Experience with SMS, Push, Email, messengers, or other CRM channels;
• Ability to analyze the effectiveness of communications and customer funnels;
• Good understanding of marketing metrics;
• Ability to work with data and draw conclusions based on it;
• Systemic approach, attention to detail, and independence.
• Will be an advantage: experience in FinTech, microfinance organizations (MFOs), banking products, e-commerce, subscription services, or other projects with a high rate of repeat applications.

We offer:

• Fully remote work format;
• 5/2 schedule;
• Work with a large client base and real retention tasks;
• Opportunity to directly influence repeat issuances, LTV, and key business indicators;
• Work at the intersection of marketing, analytics, CRM, and product;
• Opportunity to develop the retention area and propose your own hypotheses.