A PR Manager is sought for the federal network of photo and video equipment stores Fotosklad.ru.

Responsibilities:

• Preparation and writing of articles, columns, expert materials;
• Working with placement platforms (including Pressfeed): searching for requests, preparing responses, bringing to publication;
• Developing the CEO's personal brand;
• Initiating buzz and topics for publications;
• Interacting with editorial offices and journalists;
• Monitoring material release and collecting publications;
• Assigning tasks and coordinating an external PR agency (placements on major platforms);
• Analyzing the effectiveness of PR activities (reach, publications, platform quality);
• Organizing and participating in PR events.

Requirements:

• PR Manager experience of 2–3 years or more;
• Ability to write texts for different formats: media, columns, expert comments;
• Experience with Pressfeed or similar services;
• Understanding of how a personal brand is built in the media;
• Portfolio of media publications;
• Communication skills with journalists and editorial offices;
• Experience working with contractors (agencies, freelancers).

Will be a plus:

• Contacts in business/lifestyle/specialized media;
• Experience in promoting the personal brand of an entrepreneur/expert;
• Understanding of digital marketing and the connection between PR and other channels.

What is offered:

• A young and friendly team in a company that is among the top 3 e-commerce companies in St. Petersburg;
• Standard five-day work week in a hybrid format (3 days in the office, 2 days remote);
• Office within walking distance of the Petrogradskaya metro station;
• Opportunities for training, career growth, and development;
• Salary level is negotiable depending on your knowledge and skills.

To apply with a resume and cover letter:

• Attach a link to your portfolio;
• Indicate your salary expectations.