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5 years
Experience
Full-time
Employment
Hybrid
Work Format
Creative & Marketing
Specialization
AI
Industry
Corporation
Company Type
Product Marketer for Alisa AI
Alisa has evolved from a voice assistant into a full-fledged AI platform. User behaviors are being shaped right now. You can directly influence which scenarios will become established and how the product will grow.
We are building a function where product marketing directly influences adoption, retention, and the scaling of scenarios, working with a full-funnel growth logic.
We are building a next-generation product. And we need a person who is ready to become a co-author of its growth.
Feature Development and Scaling Work in tandem with the product team to build a strategy for promoting key AI features and bring them to stable usage.
Funnel and Metrics Work Managing the growth of key metrics: analyze the funnel from first touch to regular usage, form and test growth hypotheses, launch A/B experiments and interpret their results, forecast the marketing mix for feature promotion, evaluate and scale what delivers a measurable effect.
Ecosystem and Cross-Series Alisa is part of a large ecosystem. It's important to understand how to use Yandex services for scenario growth and how to form new user habits at the intersection of products.