Yandex Maps encompasses not only the Maps application but also Navigator and Metro. It's impossible to imagine modern life without these applications: they offer car and pedestrian navigation, a business directory with reviews, and public transport schedules with real-time tracking of each bus or tram.

Maps is Yandex's fastest-growing business, relied upon by Yandex Food, Lavka, Taxi, and other products. We want to grow even faster, which is why we are opening a new position in the marketing team. We are looking for a strong specialist who will help grow key metrics—DAU, MAU, revenue—and support product launches.

What tasks await you

Development and implementation of a communication strategy You will develop the annual promotion strategy, identify key product features for mass marketing, and set up support frameworks for all product rollouts. Your work will serve as a bridge between deep product expertise and clear, actionable messages for the audience.

Launch of mass campaigns You will manage the launch of 360° campaigns from brief creation to summarizing results. This includes working with display channels, performance marketing, SEO, and CRM to ensure each campaign achieves maximum effect at all stages of the funnel.

Experiments and analytics You will formulate hypotheses for marketing tests, organize their execution, and analyze the results. Experience with A/B testing and product analytics will help continuously optimize our approaches and prove the effectiveness of initiatives.

Working with brand metrics You will be responsible for tracking and improving key brand metrics, including the creative effectiveness funnel and awareness/perception metrics (WNT), to quantitatively assess the impact of our communication on the image of Maps.

Cross-team leadership You will initiate and lead projects that require close collaboration with product, analysts, designers, and other marketing teams. Your task is to be a driver of change and ensure the smooth work of all participants.

We expect that you

• Have worked as a marketing manager for three or more years
• Know the principles and key metrics of display channels, performance marketing, SEO, and CRM
• Have successfully launched and managed 360° campaigns
• Have implemented projects that significantly improved metrics at the stages of user acquisition, onboarding, activation, retention, and reactivation
• Have worked with A/B testing and product analytics to evaluate the effectiveness of initiatives
• Have initiated and led cross-team projects
• Have worked with brand metrics: creative effectiveness funnel, WNT