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Yandex Maps encompasses not only the Maps application but also Navigator and Metro. It's impossible to imagine modern life without these applications: they offer car and pedestrian navigation, a business directory with reviews, and public transport schedules with real-time tracking of each bus or tram.
Maps is Yandex's fastest-growing business, relied upon by Yandex Food, Lavka, Taxi, and other products. We want to grow even faster, which is why we are opening a new position in the marketing team. We are looking for a strong specialist who will help grow key metrics—DAU, MAU, revenue—and support product launches.
Development and implementation of a communication strategy You will develop the annual promotion strategy, identify key product features for mass marketing, and set up support frameworks for all product rollouts. Your work will serve as a bridge between deep product expertise and clear, actionable messages for the audience.
Launch of mass campaigns You will manage the launch of 360° campaigns from brief creation to summarizing results. This includes working with display channels, performance marketing, SEO, and CRM to ensure each campaign achieves maximum effect at all stages of the funnel.
Experiments and analytics You will formulate hypotheses for marketing tests, organize their execution, and analyze the results. Experience with A/B testing and product analytics will help continuously optimize our approaches and prove the effectiveness of initiatives.
Working with brand metrics You will be responsible for tracking and improving key brand metrics, including the creative effectiveness funnel and awareness/perception metrics (WNT), to quantitatively assess the impact of our communication on the image of Maps.
Cross-team leadership You will initiate and lead projects that require close collaboration with product, analysts, designers, and other marketing teams. Your task is to be a driver of change and ensure the smooth work of all participants.
3-5 years
Experience
Full-time
Employment
Hybrid
Work Format
Middle
Grade
Creative & Marketing
Specialization
IT & Tech
Industry
Corporation
Company Type
By city
Creative & Marketing
Specialization
IT & Tech
Industry
Corporation
Company Type