Manager for Driver Marketing

Yandex Pro app is a professional tool that helps taxi drivers and representatives of other professions earn money. Yandex Pro is part of the Yandex RideTech ecosystem and is an important area for Yandex Taxi.

We are looking for a growth marketer for the driver marketing team. The key task will be managing two stages of the funnel: attracting and retaining taxi drivers. To grow key metrics, you will launch and test hypotheses across different channels, look for prospects to develop free and paid traffic, and work with entry points within the Yandex ecosystem and Yandex Pro.

What tasks await you

Collaboration with related teams You will work with business, analytics, product, and research teams, create various advertising creatives, and collaborate with the broader marketing and cross-functional team.

Product Marketing You will work together with the Yandex Pro product team on platform development, making it convenient and understandable for drivers, and create projects and mechanics that help increase driver loyalty and prolong their time on the road.

Working with various channels You will need to improve conversion rates for attraction in the organic channel, make paid channel attraction more effective, and connect new channels for reinforcement. You will collaborate with brand channels, external social networks, and classic brand marketing channels to solve growth tasks.

We expect that you

• Have experience in product or growth marketing
• Can build and analyze marketing funnels
• Understand marketing channels and know how to set up a cost-effective split in their usage
• Understand key metrics and can independently identify and prioritize metrics in each of your campaigns
• Can negotiate with colleagues, are not afraid to engage in negotiations with related teams and managers, and defend your point of view
• Are capable of creating a project roadmap and conducting quality briefings, setting and controlling deadlines—both your own and those of related teams