Partnership B2B Marketing Manager

Yandex Market is one of the largest marketplaces in Russia. Brands ship millions of orders to customers daily. Our team is responsible for attracting B2B sellers to the service, as well as growing the number of new corporate buyers in Market for Business.

Our goal is to attract B2B audiences to Market: both sellers and buyers. We launch integrations with partners, develop referral programs, and create mutually beneficial (win-win) solutions.

We are looking for a person who will implement successful mechanics for attracting B2B audiences to Market.

What tasks await you

Finding new acquisition channels You will search for new acquisition channels, build partnership interactions (services for ecom, B2B products, banks) and implement integration and promotional mechanics. You will need to initiate and execute partnership campaigns with other brands.

Analysis of marketing communications You will analyze the effectiveness of advertising tools and optimize them, formulate hypotheses for improving metrics, prioritize tasks and acquisition channels.

Content development You will come up with and formulate tasks for the production of sales content for external communications. It is necessary to coordinate the work of designers, copywriters, and content managers in developing marketing materials.

We expect that you

• Have over two years of experience in B2B marketing or in partnerships on the side of advertising or ecom products
• Confidently work with marketing metrics and understand advertising tools
• Know how to build long-term relationships with partners, find mutual benefit
• Are proactive: you generate ideas yourself, conduct negotiations, and are ready to manage processes from idea to release

It will be a plus if you

• Have worked in ecom, marketplaces
• Have developed promotional mechanics for large B2B products