About the team

Avito Advertising offers digital advertising and promotion tools on the platform for brands, marketing agencies, and businesses.

The Avito Advertising marketing team develops and promotes one of Avito's key products — the advertising cabinet for businesses. We form a marketing strategy aimed at product growth, strengthening the brand image, and attracting new advertisers. Our team develops the full spectrum of marketing activities — from performance campaigns and branding initiatives to personalized communications, special projects, and large-scale events. We create thoughtful B2B mechanics, launch creative campaigns, and build partnerships with leading advertising agencies across the country.

You will be responsible for:

• Building a product marketing system that ensures revenue growth for Avito's advertising products through clear positioning, value packaging for key segments, and the launch and scaling of go-to-market strategies;
• Managing a team of product marketers, developing the team, being responsible for evaluation, hiring, and onboarding of employees;
• Being responsible for marketing metrics: demand and its conversion into revenue, growth of new advertisers, growth of average check and product mix, activation, and retention;
• Forming the product line, building the offer architecture, being responsible for the strategy of creating landing pages for different industries and segments;
• Researching the market and customers;
• Closely collaborating with sales and product development teams to synchronize marketing initiatives with business goals.

We expect you to have:

• At least three years of leading the B2B product marketing function in a large IT company or ecosystem;
• Over one year of managing a team of two or more people;
• Experience working with the SMB (small and medium business) segment and the enterprise segment;
• Experience working with self-service and a large audience;
• The ability to build communication with a large number of business stakeholders;
• The ability to build long-term strategies and structurally describe action plans;
• Experience working with digital channels, knowledge of unit economics, and the ability to analyze data and draw conclusions.

It will be great if you:

• Have experience in marketing for a large international company.

Working with us means:

• Developing a business in a market with great growth potential;
• A modern product that is actively evolving and attracting more and more professionals with its unique features and ease of use;
• The opportunity to participate in strategic decisions and shape positioning;
• The opportunity to create transparent analytics, find non-standard solutions, and evaluate the effectiveness of every initiative in the B2B segment;
• The opportunity to become an idea generator, an organizer of a large-scale event, or the author of a unique creative mechanic;
• Health care: an extended voluntary health insurance (VHI) policy including dentistry, life insurance, and travel insurance from the first weeks of work;
• A focus on development: a personal budget for external training, as well as internal courses, trainings, meetups, and a corporate library;
• A hybrid work format with the possibility to set up a home workstation at our expense;
• Lunch compensation, free breakfasts, fruits, and drinks in the office;
• Everything needed for comfortable work: equipment, software, accessories;
• A beautiful office two minutes from the Belorusskaya metro station: a panoramic view of the city center, spaces for focused work, relaxation areas, hammocks, a terrace, a private fitness center, and doctor's and massage therapist's rooms.