About the Team

The team is engaged in developing and launching large-scale special projects in the largest vertical of Avito. Our projects are not just aimed at achieving large reach and virality — we grow BHT metrics, minimize CPA, and analyze the incrementality of our launches with an effect on business metrics.

You will be responsible for:

• leading special projects end‑to‑end: from insight and creative idea to production, launch, and post‑analytics;
• working at the intersection of offline and digital support;
• engaging in proactive search for new "territories" for the brand;
• launching end-to-end projects with viral potential and a focus on results;
• working in close collaboration with vertical marketing and the marketing communications team;
• assembling a cross‑functional team (marketing, brand, PR, product, analytics, legal, procurement) and managing stakeholders;
• managing budget and documentation: estimates, tenders/contractors, contracts, deadlines, and risks;
• fulfilling KPIs: growth of BHT metrics, maximizing reach, and minimizing CPA;
• managing the team and external contractors.

We expect that you:

• have at least five years of experience in marketing;
• have managed a directly subordinate team for at least one and a half years;
• have worked in-house at a large IT/e-commerce/FMCG company or in a large agency;
• have worked with bloggers/influencers and understand how to build win‑win partnerships;
• have launched projects with integration into the product, as well as at the intersection of offline and digital;
• have experience with special projects, integrations into shows, blogger procurement processes;
• have launched activities with a viral effect.

Working with us means:

• a strong and friendly team, ready to support your initiatives at work and beyond;
• interesting tasks and complex challenges (we have ambitious and inspiring goals);
• external and internal training at the company's expense (courses, trainings, lectures, mentoring, etc.);
• the possibility of a flexible work format;
• care for employees and their health: from the first day of work you will receive insurance with dental coverage, the opportunity to use a psychological support service, meal compensation; a therapist and masseur are available in the office, yoga classes are held;
• a beautiful and comfortable office two minutes from the Belorusskaya metro station: panoramic views of the city center, spaces for quiet work, a gym, a grand piano, and relaxation areas.