About the Team
The Avito Advertising marketing team develops and promotes one of Avito's key products — the advertising dashboard for businesses. We formulate a marketing strategy aimed at product growth, strengthening the brand image, and attracting new advertisers.
Our team develops the full spectrum of marketing activities — from performance campaigns and branding initiatives to personalized communications, special projects, and large-scale events. We create well-thought-out B2B mechanics, launch creative campaigns, and build partnerships with leading advertising agencies across the country.
What You'll Do:
- Formulate and implement the digital strategy;
- Define the set of metrics by which we will assess marketing's impact on the business;
- Manage performance and media budgets;
- Be responsible for developing the website as a product: structure, content blocks, conversion scenarios, forms, CTAs;
- Be responsible for revenue from digital channels;
- Work with analytics and data: focus on business metrics;
- Interact with stakeholders: work closely with product marketers and cross-functional teams.
We Expect You To:
- Have strong expertise in B2B marketing;
- Have at least 3-5 years of experience in marketing (experience with IT products is a plus);
- Be able to organize and oversee the work of cross-functional teams;
- Have experience in developing and evolving a website as a product;
- Have worked with performance and media channels as a client;
- Have experience setting up advertising campaigns in Yandex Direct;
- Be equally focused on commercial results and customer value;
- Be able to manage stakeholder expectations, communicate your thoughts clearly and transparently both verbally and in writing.
Working With Us Means:
- The opportunity to participate in strategic decisions and shape positioning;
- The opportunity to build transparent analytics, find non-standard solutions, and evaluate the effectiveness of every initiative in the B2B segment;
- Developing a business in a market with high growth potential;
- The ability to influence processes for the benefit of the customer;
- Continuous learning, with a focus on developing internal employees;
- The most advanced IT tools for effective task execution: modern software, equipment;
- A beautiful and comfortable office: panoramic views of the city center, spaces for focused work, relaxation areas;
- "White" salary: a guaranteed base salary and a quarterly bonus;
- Health care: from your first day, you will receive insurance including dental coverage; a therapist and a massage therapist visit the office; there is an in-house gym.