About the Team

Avito Services is a platform for customers and providers of various types of services, with a large number of diverse user scenarios that are constantly evolving along with the market.

The product marketing team is responsible for developing and implementing the marketing strategy, covering the entire marketing funnel: from working with Avito's brand awareness to generating revenue. Within the team, there is a division into B2B and B2C, as well as categories, in order to find the right tools and approach for each target audience. The primary goal of the B2B division is to attract sellers to the platform, while in B2C we work on attracting buyers/customers of services.

We interact with all teams and serve as the link between the business and other marketing teams. The team is responsible for the final result and for the messages we promote to buyers and sellers, how we work on their acquisition, and how we measure effectiveness.

Your Responsibilities:

• Lead the "Household, Business, and Other Services" category from the product marketing side;
• Develop marketing strategies for macro-categories/products, including defining positioning and promotion plans;
• Segment and research the target audience of service providers;
• Conduct market, target audience, trend, and competitor analysis;
• Develop and test product marketing hypotheses;
• Be responsible for managing the marketing budget, reporting, and analytics;
• Collaborate with product and business teams, participate in cross-functional and cross-category marketing activities.

We Expect You to:

• Have at least two years of experience leading a category in a large company as a Product Marketing Manager, or at least one year of experience as a Senior Product Marketing Manager;
• Have expertise in B2B marketing;
• Have developed and implemented marketing strategies;
• Be knowledgeable in channels such as Performance, CRM, SMM, content marketing, and events;
• Have experience managing large-scale marketing campaigns and programs;
• Be focused on commercial results and customer value;
• Be an ambassador of a product-driven approach in your work and accustomed to working with hypotheses;
• Be able to build communication with business stakeholders.

Working with Us Means:

• Influencing the real results and revenue of the entire vertical;
• Working with large budgets (Avito is among the top 12 advertisers in Russia);
• The opportunity to do what no one has done before in a developing market and influence the formation of the entire niche;
• A strong and friendly team ready to support your initiatives at work and beyond;
• External and internal training at the company's expense (courses, trainings, lectures, knowledge sharing, and mentorship);
• Care for employees and their health: from your first day, you will receive insurance with dental coverage, meal compensation, access to corporate employee support services, and the ability to get a massage or attend yoga classes at the office;
• A beautiful and comfortable office a two-minute walk from Belorusskaya metro station: a panoramic view of the city center, quiet workspaces, a gym, and relaxation areas.