About the team
Avito Services is a platform for customers and providers of various types of services, featuring a wide range of diverse user scenarios that are constantly evolving alongside the market.
The product marketing team is responsible for developing and implementing marketing strategy, covering the entire marketing funnel: from working on Avito's brand awareness to revenue generation. Within the team, there is a division into B2B and B2C, as well as categories, to find the right tools and approach for each target audience. The main goal of the B2B direction is to attract sellers to the platform, while in B2C we work on attracting buyers/customers of services.
We communicate with all teams and serve as the link between the business and other marketing teams. The team is responsible for the final result and for the messages we promote to buyers and sellers, how we work on attracting them, and how we measure effectiveness.
Your responsibilities will include:
- Developing and implementing marketing plans and GTM strategies for products within your categories;
- Conducting analysis of the market, target audience, trends, competitors;
- Developing and testing product marketing hypotheses;
- Being responsible for managing the marketing budget, reporting, and analytics;
- Interacting with product and business teams, participating in cross-functional and cross-category marketing activities.
We expect you to have:
- At least three years of experience in product marketing on the IT company side;
- Expertise in B2B marketing;
- The ability to write and implement marketing plans, write GTM plans;
- The ability to build communication with business stakeholders;
- An orientation towards commercial results and customer value.
Working with us means:
- Impact on real results and category revenue;
- Working with large budgets (Avito is among the top 12 advertisers in Russia);
- The opportunity to do what no one has done yet in a developing market and influence the formation of the entire niche;
- A strong and friendly team ready to support your initiatives at work and beyond;
- External and internal company-sponsored training (courses, trainings, lectures, knowledge sharing, and mentorship);
- Care for employees and their health: from your first day, you will receive insurance with dental coverage, meal compensation, access to corporate employee support services, and can attend massage or yoga classes in the office;
- A beautiful and comfortable office two minutes from the Belorusskaya metro station: panoramic views of the city center, spaces for focused work, a gym, and relaxation areas.
