B2B Marketing Manager in Real Estate

Yandex Real Estate is a service for convenient apartment search that helps millions of users buy, sell, and rent housing. The service has been operating since 2010 and has since become one of the largest online classifieds in the country in the real estate sector, with a large database of new developments, secondary housing, and commercial premises.

We are looking for an experienced marketer to join our team to work on our B2B direction.

What tasks await you

Audience and market analysis You will study the target audience, track market trends, conduct competitive analysis, find new opportunities for growth, and generate hypotheses for product and marketing development.

Working on the promotion strategy You will plan and implement communication and lead generation campaigns (digital, PR). You will also manage promotion channels (SEO, contextual advertising, SMM, email marketing, webinars, industry events), look for non-standard solutions to attract new partners, and work on loyalty and retention of current ones.

Interaction with related teams You will need to organize effective work with key teams: business, product, PR, performance marketing, CRM marketing.

Support for product launches You will plan and implement marketing support for the launch of new features together with the product team. In addition, you will develop positioning, key messages, and marketing activities to ensure successful achievement of business metrics.

We expect that you

• Have worked in B2B marketing and understand the principles of promoting complex products and interacting with a partner audience
• Have launched and managed multi-channel marketing campaigns (digital, PR, lead generation) and know how to manage promotion channels
• Know how to analyze the market, target audience, and competitors, form growth hypotheses, and turn them into marketing initiatives
• Have experience in marketing support for product launches: from positioning to communicating updates for different audience segments
• Know how to coordinate the work of cross-functional teams