Marketing Manager

We are looking for a strong partner marketing manager who can help us achieve our goals. The role involves scaling Yandex Pay and Split products on the partner side.

What tasks await you

Creating marketing strategies and launching advertising campaigns You will develop promotion plans for Yandex Pay and Split for key partner companies: from idea generation to the implementation of all partner promotions. You will be responsible for the calendar of partner marketing activities and monitoring its adherence. You will need to launch advertising campaigns in offline and digital channels to stimulate sales within partner companies and analyze marketing effectiveness in e-commerce channels.

Market and competitor analysis You will continuously research the market — monitor notable activations, competitor activities, consumer trends — in order to propose the coolest solutions and ideas.

Developing and conducting experiments You will need to generate hypotheses, set goals, define metrics and key success indicators, as well as launch and analyze such experiments in marketing.

Communication with partners and related departments You will interact with retailer marketing teams, design teams, contractors, and lawyers, as well as business teams: they are our best friends. You will actively work with the commercial department, which develops relationships with partners.

We expect you to

• Have launched large advertising campaigns, primarily in the digital sphere, and have worked with advertising agencies
• Have worked with creative and design teams, and are able to communicate the needs of the business and partners to them
• Can see the problem behind the numbers, build hypotheses, and know how to test them
• Understand how marketing helps develop the product, increase user engagement, and grow the customer base
• Know how to work within a cross-team structure
• Have a good understanding of retail and e-commerce marketing, consumer demand growth cycles, and major sale periods
• Can implement a project of any scale brightly, interestingly, and effectively
• Can easily manage a large number of projects, set priorities and focus to achieve the best result
• Are capable of substantiating your point of view
• Are independent and ready to take responsibility for decisions

It will be a plus if you

• Have worked in developing e-commerce marketing or in the fintech field within partner programs
• Have worked in partner marketing or launched partner promotional activities
• Have interacted with related teams: business and product
• Are knowledgeable not only in digital promotion channels but also in offline channels