Pick-up Point Marketing Manager at Market

Yandex Market helps millions of people find and buy products from thousands of stores. Our goal is to make shopping simple, profitable, and safe. Pick-up points (PVZ) are the most important touchpoints with users, where their impression of the brand is formed.

The branding team is responsible for ensuring that each such point is not just a place to receive a package, but part of a recognizable and pleasant Yandex environment. We create a unified visual language seen by tens of thousands of people every day. Your task will be to maintain and develop new standards that work to strengthen the brand and user perception.

What tasks await you

Supervision of Yandex Taxi Vehicle Branding You will manage the vehicle wrapping process: from approving layouts with the creative team to quality control of execution and budget compliance.

Placement of Partner Marketing Materials at PVZ You will work with external and internal partners on placing their marketing materials on available surfaces inside and outside the PVZ. You will work with the address program, prepare commercial proposals, transfer technical specifications to production, monitor the quality of placements, and manage communication on all issues.

Development and Implementation of New Communication Channels on Available PVZ Surfaces We expect you to actively seek and propose solutions for how else to communicate with the customer on available surfaces inside the PVZ. You will need to test them, conduct analysis, calculate effectiveness, and create implementation methods.

We expect you to

• Have worked in brand management, marketing, or project management for at least two years
• Possess project management skills, take a systematic approach to tasks, and are results-oriented
• Are able to work with data and analyze the effectiveness of launched projects
• Communicate excellently with external partners and contractors
• Are able to work with a large volume of tasks and organize processes
• Are ready to independently initiate and promote ideas
• Are proactive and initiative-taking