Team Lead, Marketing Department, Yandex Go Super App

Team Lead, Marketing Department, Yandex Go Super App

Yandex Go has long been more than just a taxi service. It's a full-fledged super app where, in addition to taxi rides, you can already order ready-made food from restaurants, grocery delivery, goods from online stores, and much more. We are looking for an experienced marketer whose task will be to develop non-taxi scenarios.

What tasks await you

Finding growth drivers for the service You will research the client base and external audience, interpret results, turning them into hypotheses.

Audience behavior analysis You will need to analyze the target audience, its needs, and behavior within the app, build effective communication with it, as well as participate in optimizing conversions, working at the intersection of marketing and product.

Strategy development Your skills in developing a marketing strategy and participating in crafting a communication strategy are important to us. You will manage the brand platform and the interaction structure of sub-brands and different regions.

Working with advertising campaigns Your role will include implementing advertising campaigns and projects and tracking their effectiveness. You will guide the work of related teams, organizing colleagues to implement projects, and manage the marketing team for this direction.

We expect that you

• Have worked in marketing for more than six years
• Think logically and can build an algorithm to achieve a goal
• Understand how an IT product works
• Have created marketing and communication strategies
• Have researched the client base and external audience, know how to interpret results, turning them into hypotheses
• Have worked on creating advertising campaigns from brief to placement
• Know how to work with key business and marketing metrics
• Have managed projects, know how to clearly set tasks, monitor quality and deadlines, analyze results
• Are excellent at interacting with people and managing their work
• Are independent, energetic, set ambitious goals, and take responsibility for decisions