CRM Marketing Lead for the Yandex Go SuperApp Team

We are developing the Yandex Go superapp – a single space for solving users' daily tasks. The CRM team improves user experience, develops cross-service scenarios, and helps people use our app more frequently.

We are looking for a key player to join the team, who will create smart CRM strategies, implement innovations, including AI features, and influence the product and business.

What tasks await you

Marketing Tasks You will develop effective CRM mechanics for Yandex Go services, build personalized communications (push, in-app) based on big data, conduct A/B tests and experiments, including with the help of AI, manage cross-service scenarios from hypothesis to implementation, optimize user funnels and CJMs, analyze effectiveness and scale results.

Teamwork You will work with product, analytics, creative, and marketing teams.

We expect you

• Have at least three years of experience in performance marketing
• Have launched effective CRM mechanics
• Have worked with mobile applications, can build a CJM
• Have managed projects: can assemble a working group, describe and set project requirements, bring a project to a measurable result
• Have segmented audiences using various methods, built communication chains
• Know the principles of performance marketing, the specifics of push and in-app channels
• Can effectively communicate with analysts and developers
• Are fluent in English
• Possess creative thinking, able to generate ideas and hypotheses
• Can evaluate the results of launched projects

Will be a plus

• Have applied ML and AI in tasks
• Have worked with loyalty programs