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CRM Marketing Lead for the Yandex Go SuperApp Team
We are developing the Yandex Go superapp – a single space for solving users' daily tasks. The CRM team improves user experience, develops cross-service scenarios, and helps people use our app more frequently.
We are looking for a key player to join the team, who will create smart CRM strategies, implement innovations, including AI features, and influence the product and business.
Marketing Tasks You will develop effective CRM mechanics for Yandex Go services, build personalized communications (push, in-app) based on big data, conduct A/B tests and experiments, including with the help of AI, manage cross-service scenarios from hypothesis to implementation, optimize user funnels and CJMs, analyze effectiveness and scale results.
Teamwork You will work with product, analytics, creative, and marketing teams.
3 years
Experience
Full-time
Employment
Onsite
Work Format
Lead
Grade
C1 - Advanced
English Level
Creative & Marketing
Specialization
IT & Tech
Industry
Corporation
Company Type
By city
C1 - Advanced
English Level
Creative & Marketing
Specialization
IT & Tech
Industry
Corporation
Company Type