Examples of future tasks:

We are looking for a CRM specialist with a focus on B2B communication and an emphasis on automated and one-off targeted communications. You will be responsible for developing a strategy for using automated tools for work, aimed at increasing the efficiency of communications on the platform.

You will be responsible for:

• preparing and launching manual and triggered mailings, creating campaigns on the internal platform;
• segmenting audiences using SQL;
• launching a large number of A/B tests and interpreting their results;
• managing the main communication channels: app push, email, in-app (notification center, drawers), web push, messengers, SMS;
• generating ideas for launches, participating in team brainstorming sessions;
• developing and improving user CJM (Customer Journey Map);
• tracking key performance indicators of direct marketing: OR, CR, unsubscribes, spam, etc.;
• interacting with other teams (CRM verticals, research, MSD, sales), controlling tasks, adhering to deadlines, and monitoring the quality of execution.

We expect that you:

• have at least three years of experience in CRM communications;
• are proficient in SQL;
• have experience working with the main communication channels (chat bots, call bots, email, messengers, push, SMS);
• understand marketing research;
• have experience conducting A/B tests (including preparing the design before launch);
• have experience working with reports in Redash/Tableau or similar tools;
• possess an analytical mindset, can argue your point of view;
• think systematically, can aggregate information, set priorities;
• understand the internet market, its key players, and trends.

Working with us means:

• the opportunity to build transparent analytics, look for non-standard solutions, and evaluate the effectiveness of initiatives in the B2B segment;
• business development in a market with high growth potential;
• the opportunity to influence processes for the benefit of the customer;
• continuous learning, a focus on developing internal employees;
• the most advanced IT tools for effective task execution: modern software, hardware;
• a beautiful and comfortable office: panoramic view of the city center, spaces for focused work, relaxation areas;
• "white" salary: a guaranteed base salary and an annual bonus;
• care for your health: from day one you will receive insurance with dental coverage, an in-office therapist and masseuse, and a company gym.