CRM Marketing Manager

We are developing Yandex Go superapp — a unified space for solving users' everyday tasks. The CRM team is responsible for improving the user experience, developing cross-service scenarios, and helping people use our application more often.

We are looking for a key player to join our team who will create smart CRM strategies. You will be able to implement innovations, including AI features, and influence the product and business.

What tasks await you

Marketing Tasks You will be responsible for developing effective CRM mechanics for Yandex Go services, building personalized communications (push, in-app) based on big data, conducting A/B tests and experiments, including using AI, managing cross-service scenarios from hypothesis to implementation, optimizing user funnels and CJM, analyzing effectiveness, and scaling results.

Working in a Large Team You will work with product, analytics, creative, and marketing teams.

We expect you to have

• At least three years of experience in targeted marketing
• Experience launching effective CRM mechanics
• Experience working with mobile applications, ability to build a CJM
• Project management skills: ability to assemble a working group, describe and set specifications, and deliver a project to a measurable result
• Experience segmenting audiences using various methods and building communication chains
• Knowledge of targeted marketing principles and the specifics of channels: push, in-app
• Ability to speak the same language with analysts and developers
• Creative thinking, ability to generate ideas and hypotheses
• Understanding of how to evaluate the results of launched projects
• Proactive, independent, and results-oriented

It will be a plus

• Experience applying ML, AI in tasks
• Experience working with loyalty programs