We are developing the superapp Yandex Go — a unified space for solving users' everyday tasks. The CRM team enhances user experience, develops cross-service scenarios, and helps people use our app more frequently.

We are looking for a key player to join the team, who will create smart CRM strategies, implement innovations, including AI features, and influence the product and business.

What tasks await you

Marketing tasks You will develop effective CRM mechanics for Yandex Go services, create personalized communications (push, in-app) based on big data, conduct A/B tests and experiments, including with the help of AI, manage cross-service scenarios from hypothesis to implementation, optimize user funnels and CJM, analyze effectiveness, and scale results.

Teamwork You will work with product, analytics, creative, and marketing teams.

We expect that you

• Have worked in targeted marketing for three or more years
• Have launched effective CRM mechanics
• Have worked with mobile applications, can build a CJM
• Have managed projects: can assemble a working group, describe and set specifications, bring a project to a measurable result
• Have segmented audiences using various methods, built communication chains
• Know the principles of targeted marketing, specifics of push and in-app channels
• Can communicate effectively with analysts and developers
• Have fluent command of English
• Possess creative thinking, capable of generating ideas and hypotheses
• Can evaluate the results of launched projects

Will be a plus

• Have applied ML, AI in tasks
• Have worked with loyalty programs
• Are proactive, independent, result-oriented