CRM Manager for The Factory

Yandex Factory is a Yandex business unit focused on independent production of consumer goods across various categories. We create new brands and launch them on the market. We value brand and product uniqueness, creativity, are not afraid to experiment and implement solutions new to the market. We have creative freedom and a variety of tasks.

We are looking for a person to launch the CRM direction in our marketing team.

What tasks await you

Launching the CRM direction from scratch You will take on the full cycle of work for the direction: from market analysis and CRM platform selection to its integration with the website, landing pages, and marketplace data. Your goal is to create a centralized system that will become a single source of truth about customers and the foundation for all future activities.

Designing the customer base and end-to-end analytics You will design and implement the structure of the customer base, including segmentation by customer types and behavioral patterns. Together with analysts, you will set up reporting to evaluate the effectiveness of CRM activities.

Developing a customer lifecycle map Together with the direction lead, you will create a customer journey map: from the first purchase on a marketplace to regular repeat orders. This will help identify key touchpoints and develop relevant communication scenarios.

Launching and optimizing CRM scenarios You will design, launch, and develop key scenarios: welcome sequences, reactivation, loyalty programs. You will need to formulate hypotheses and test them through A/B tests, constantly improving retention and LTV metrics.

Interaction with marketplaces You will communicate with teams from Yandex Market, Wildberries, Ozon, Lamoda, acting as the client for CRM activities. Your task is to identify growth points and launch joint projects that bring measurable benefit to partner brands.

We expect that you

• Are familiar with or have worked with Retention, ARPU metrics
• Know how communication channels work, their pros, cons, and specifics
• Have organized work for cross-functional teams
• Master project management practices: can plan and decompose tasks, meet deadlines, track key project metrics
• Can process a lot of information and turn it into specific projects with clear goals and implementation stages
• Are attentive, creative, and open to experiments