Performance Manager for the Factory

Yandex Factory is a business division of Yandex that is involved in independent manufacturing of consumer goods across various categories. We create new brands and launch them to market. We value brand and product uniqueness, creativity, are not afraid to experiment, and implement solutions new to the market. We have creative freedom and a variety of tasks.

We are looking for a person who will build effective traffic acquisition within our marketing team.

What tasks await you

Building the performance direction from scratch You will create and fine-tune all processes from a clean slate: from strategy development to the implementation of analytics and reporting tools.

Launching advertising campaigns, testing and scaling channels Your main task is not just to drive traffic, but to do it efficiently. You will constantly optimize advertising campaigns so that the customer acquisition cost remains predictable and aligns with the business model. You will need to formulate and test hypotheses regarding creatives, audiences, and special offers. Successful experiments will form the basis of campaigns that will become the driver of growth.

Analyzing effectiveness and managing the budget You will take full control of marketing campaign analytics. This includes not only assessing ROMI but also deep diving into data for budget management and identifying growth points.

Organizing end-to-end analytics You will need to set up and use UTM tagging, promo codes, and special landing pages to accurately assess traffic quality at all funnel stages and understand the real contribution of each channel.

Cross-functional communication and project management You will work closely with the CRM manager (so that traffic not only arrives but also converts into the customer base and repeat purchases), with marketplace teams (synchronizing external traffic with internal promotions and product card promotion), and with the creative and content team (banners, videos, ad copy).

We expect that you

• Have purchased or analyzed web traffic, worked with marketplaces
• Have purchased or analyzed traffic on Yandex, VK Ads, Telegram, CPA or affiliate networks
• Possess analytical abilities
• Understand performance specifics: UA, RET, cohort analysis, increment
• Know the mechanics of measuring advertising channel cannibalization
• Are well-versed in performance and business metrics (LTV, CPI, CPO, CAC, CR, ROI), understand what business tasks performance marketing can solve
• Are proficient in attribution models and cohort analysis