Performance Marketing Group Lead

eLama is an independent technology platform in digital marketing. We are developing within the Yandex ecosystem and creating our own product that integrates all key advertising systems—from VK to Avito and Telegram. We have maintained independent infrastructure and unique processes to provide thousands of Russian companies with a single tool for growth management.

What tasks await you

Strategic Planning and Budget Management You will develop and implement performance marketing strategies, manage the budget within the target profitability indicators. Your task is to promptly notice deviations in key metrics and react to them quickly to achieve the company's long-term goals.

Tactical Management of Advertising Campaigns In practice, this means manual management of campaigns in Yandex Direct, VK Ads, and Telegram Ads. You will build their architecture, analyze traffic cannibalization, select bloggers for seeding via TGStat, and evaluate the effectiveness of each channel.

Collaboration with Analytics, Design, and Development Teams You will need to set technical specifications for website and analytics improvements (for example, configuring JavaScript events, GTM/YTM, offline conversions via API) to improve advertising effectiveness. It's important to speak the same language with the executors and clearly formulate requirements.

Management of Group Resources and Priorities You will assess the scope of tasks and the team's capabilities to evenly distribute the workload and achieve the campaign's priority goals.

Traffic Analysis and Optimization You will need to analyze traffic and find new growth points, as well as proactively work with profitability and traffic capacity risks to maximize results.

We expect you

• Have 5+ years of experience leading the performance marketing direction and a team of 2+ performance managers: setting goals, building acquisition strategy, prioritizing hypotheses, and being responsible for results on DMT/ARPPU
• Understand attribution models and cohort analysis, know what JavaScript events, GTM and YTM, offline conversions via API, Measurement Protocol are, and can write a full technical specification for analysts
• Have built and analyzed traffic in Yandex, VK Ads, Telegram Ads, seeding
• Are well-versed in performance and business metrics (LTV, CPI, CPO, CAC, CR, ROI, ROMI, ROAS), understand which business tasks performance marketing can solve and which ones display placements can handle
• Are proactive, able to work with profitability and traffic capacity risks

A plus would be

• Experience in the internet advertising field or in SaaS services

Working conditions

• Offices you want to go to: comfortable work areas, cozy spots for rest, coffee points for quiet breaks, and gyms in major offices
• Extended health insurance with dentistry for you and coverage of 80% of the cost of voluntary health insurance for spouses and children
• Growth opportunities: an internal platform with 100+ courses, mentorship, conference participation, 50% reimbursement for foreign language learning, and much more
• Meal allowance in the office or at nearby establishments
• Cool communities and interest clubs, Random Coffee, and many special offers for employees from our partners