Performance Manager B2C for Market

Yandex Market is one of the largest marketplaces in Russia. We process and deliver orders, and communicate with customers, sellers, and partners.

Our team focuses on attracting new users to the Market mobile application. We are looking for a strong app-performance specialist who will build a traffic acquisition strategy.

What tasks await you

Advertising Acquisition Optimization You will optimize Market's advertising costs using automation tools, attract customers, and test hypotheses that will help increase GMV in categories.

User Base Growth You will be responsible for developing and implementing a marketing strategy to significantly increase the number of installs and improve retention for the mobile application users.

Marketing Campaign Analysis You will need to conduct deep analysis of marketing initiatives using A/B testing, evaluate their effectiveness, and find ways to improve user metrics.

We expect that you

• Have been involved in app traffic acquisition or analytics for more than two years
• Have worked with Adjust, AppsFlyer, or AppMetrica for more than a year
• Have purchased or analyzed traffic on Yandex, Google, Facebook, TikTok, VK Ads
• Possess analytical skills
• Understand performance marketing specifics (UA, RET, SKAN 4.0, cohort analysis, incrementality)
• Know the mechanics of measuring advertising channel cannibalization
• Are well familiar with performance and business metrics (LTV, CPI, CPO, CAC, CR, ROI), understand which business tasks performance marketing can solve
• Understand attribution models and cohort analysis
• Understand how an e-commerce product is structured and are ready to solve problems at the intersection of performance and product