Your responsibilities will include:

• Working on attracting buyers and sellers to Avito Goods;
• Formulating promotion strategies at the category and key stream levels, planning budgets, and defending plans;
• Launching and optimizing advertising campaigns through performance channels;
• Generating hypotheses for experiments and A/B tests of channels, strategies, formats, etc., prioritizing them based on potential, summarizing results, and making decisions on next steps;
• Tracking metrics for advertising campaigns in ad accounts and internal dashboards, drawing conclusions from them, and transparently communicating these conclusions to stakeholders within the marketing team;
• Collaborating with analysts to improve dashboards and the methodology for evaluating performance channel metrics;
• Building communication with clients: clearly maintaining a backlog and task statuses within it, regularly reporting statuses on tasks and experiments, transparently and accessibly formulating conclusions based on the information received, and being able to justify your decisions;
• Supervising work with agencies and external contractors;
• Participating in the development of creative materials, assigning tasks to designers and copywriters.

We expect you to have:

• At least three years of experience in performance marketing;
• An understanding of how your performance campaigns impact business metrics;
• Experience with analytics in performance marketing;
• Strong expertise in mobile app advertising, contextual advertising, and targeted advertising;
• The ability to conduct A/B tests in performance channels and a good understanding of what a statistically significant result is;
• Systematic thinking, acting sequentially and deliberately;
• The ability to communicate and visualize information in a structured manner, and to interact with teams;
• A preference for independence in decision-making;
• The ability to argue and defend your decisions convincingly.

Working with us means:

• A talented team ready to support your initiatives;
• Powerful hardware, additional monitors, and everything needed for productive work;
• A transparent bonus system, a competitive salary — we will discuss the specifics during the interview;
• A personal training budget that can be spent on books, courses, and conferences;
• Health care: from day one, you will have voluntary health insurance (VHI) with dental coverage, and an in-house therapist and massage therapist available at the office;
• A fantastic office just two minutes from Belorusskaya metro station: panoramic views of the city center, spaces for focused work, and relaxation zones.