CRM Analyst for the Yandex Go SuperApp Team

QuQu is an internal platform for CRM communications. It makes it easy to set up targeted mailings with specific offers to a chosen audience, launch them across various channels, and assess the effectiveness of these offers.

We are looking for a person to join the communications analytics team who will help grow the superapp's metrics through CRM marketing in Russia, and who can conceive and launch complex and effective communication mechanics so that messages don't turn into spam.

What tasks await you

Cross-Service Communications Together with marketers, you will conceive and launch cross-service communications within the superapp that will help grow new users for the services.

Analytics You will analyze the best channels and participate in activating the services' active user base, building a clear communication strategy.

Marketing Communications Effectiveness You will need to localize issues with deliveries, clean up channels from useless mailings that clutter the communication stream.

More about analytics at Yandex — in the channel Yandex for Analytics

We expect that you

• Have a higher technical education
• Have a good knowledge of mathematics and master the fundamentals of statistics
• Know how to conduct and analyze A/B tests
• Know SQL at a good level
• Have used at least one programming language at work, preferably Python
• Have launched CRM communications and understand the complexities that can be encountered
• Are not afraid to master new tools and technologies
• Can see the meaning behind the numbers and find the causes of phenomena
• Understand that any analytics must be tied to business results