Brand Manager at Yandex UrbanAds

Yandex UrbanAds is an advertising platform for Urban Services, which includes Yandex Food, Lavka, Taxi, and Market. We were the first in the Retail Media market to offer the ability to place ads across multiple user everyday scenarios. With our tools, you can reach 94 million users per month.

The platform is actively developing, and we are looking for a brand manager to promote it among existing and potential advertisers.

What tasks await you

Organizing Events You will organize your own events and plan integrations into external events — from briefing a team or agency to managing the entire implementation.

Platform Promotion You will work on increasing the platform's recognizability and appeal using offline and online tools.

Customer Loyalty You will analyze customer needs together with the commercial team and propose activities to increase the average bill and LTV.

Product Positioning You will change, create, and implement strategies to make the product stand out among competitors, and you will ensure that the materials and messages conveyed by different teams to external audiences are consistent.

We expect you to have

• Extensive experience working with large events and their integrations
• A good understanding of the advertising platform market and its customer structure
• The ability to easily interact with creative teams and agencies, knowing how to brief and define the necessary meanings
• Knowledge of brand metrics and the ability to evaluate offline and digital formats
• The ability to work with budgeting, planning, and managing marketing expenses

Will be a plus

• Experience working with B2B brands