Product Growth Manager – Free Global Meditation Course

I represent a non-profit project in the field of meditation and spiritual practices. Our main product is a completely free online meditation course, which has already been completed by over 10,000 people. The course is translated into 15 languages and offers a unique opportunity: after completion, participants can receive personal one-on-one lessons from monks from different countries around the world – also absolutely free.

Our mission is to become №1 in the field of meditation and spiritual practices in 50 countries, make these practices as accessible as possible to millions of people, and spread them globally. The project is funded by voluntary donations and sponsorships.

We are now looking for a person who will take full responsibility for the development and growth of this product.

What needs to be done (main areas of responsibility):

• Deeply analyze the current course and product, propose and implement improvements, rewrite modules, improve structure and design so that people complete the course with much greater enjoyment and results.

• Optimize the website / landing page / course platform (design, UX, speed, mobile version, ease of registration and navigation).

• Build and continuously improve the attraction and completion funnel: from the first touchpoint to registration, course start, completion, receiving a personal lesson from a monk, and making a donation.

• Develop and implement promotion and marketing strategies to achieve 10,000 new course completions per month (organic, SEO, social media, content, partnerships, minimal budget advertising, viral mechanics, etc.).

• Set up a convenient and unobtrusive donation system within and after the course (so that people want to support the project themselves).

• Organize a reliable process for connecting course graduates with monks (coordination, calendar, reminders, feedback, scaling).

• Conduct analytics (retention, completion rate, conversions at each stage, traffic sources) and make data-driven decisions.

• Manage a small team (we are ready to assemble designers, developers, content managers, SMM specialists under your leadership).

• Take the product to an international level: adaptation to different cultures, new languages, local communities.

What we are looking for in a person:

• English (required).

• Real experience in developing and scaling online courses / digital products (preferably 2-3 years or more).

• Understanding of how to build and optimize conversion funnels, experience with A/B testing.

• Ability to work with analytics and turn numbers into actions.

• Experience in project / team management.

• Experience launching a product in the international market (especially a plus in the education, wellness, mindfulness, non-profit niche).

• Understanding or interest in non-profit models (donations, sponsorship, missionary approach).

• Personal interest in meditation / spiritual practices will greatly help to feel the product from within.

Conditions:

• Starting salary 50,000 RUB/month (with significant growth as sponsors are attracted and scaling occurs).

• Fully remote, flexible schedule.

• We will provide all necessary team and resources to implement your ideas.

• Opportunity to make a huge contribution to the global spread of meditation – a project with real social and spiritual meaning.

If you feel a response and are confident that you can bring the free meditation course to the level of 10k+ participants per month worldwide – write to me maetreya133 Briefly tell me about your experience with courses/products, a couple of examples of successful growth you've achieved, and why this particular project interests you.