Product Growth Manager

I represent a non-profit project in the field of meditation and spiritual practices. Our main product is a completely free online meditation course, which has already been completed by over 10,000 people. The course is translated into 15 languages and offers a unique opportunity: after completion, participants can receive personal one-on-one lessons from monks from different countries around the world - also completely free of charge.

Our goal is to become #1 in the field of meditation and spiritual practices in 50 countries worldwide, to make these practices as accessible as possible to millions of people, and to spread them globally. The project is supported by voluntary donations and sponsorship.

We are currently looking for a person who will take full responsibility for the development and growth of this product.

What you will do (main areas of responsibility):

• Conduct a deep analysis of the current course and product, propose and implement improvements, rewrite modules, improve structure and design, so that people complete the course with much greater satisfaction and results.
• Optimize the website / landing page / course platform (design, UX, speed, mobile version, ease of registration and navigation).
• Build and continuously improve the acquisition and completion funnel: from first touch to registration, course start, completion, receiving a personal lesson from a monk, and donation.
• Develop and implement promotion and marketing strategies to achieve 10,000 new course completions per month (organic, SEO, social media, content, partnerships, advertising with minimal budget, viral mechanics, etc.).
• Set up a convenient and non-intrusive donation system within the course and after it (so that people want to support the project themselves).
• Organize a reliable process for connecting course graduates with monks (coordination, calendar, reminders, feedback, scaling).
• Manage analytics (retention, completion rate, conversions at each stage, traffic sources) and make data-driven decisions.
• Manage a small team (we are ready to assemble designers, developers, content managers, SMM specialists under your leadership).
• Take the product to the international level: adaptation for different cultures, new languages, local communities.

What we are looking for in a person:

• English (mandatory).
• Real experience in developing and scaling online courses / digital products (preferably 2-3+ years).
• Understanding of how to build and optimize conversion funnels, experience with A/B testing.
• Ability to work with analytics and turn numbers into actions.
• Experience in project / team management.
• Experience in taking a product to the international market (especially a plus in the niches of education, wellness, mindfulness, non-profit).
• Understanding or interest in non-profit models (donations, sponsorship, missionary approach).
• Personal interest in meditation / spiritual practices will greatly help in feeling the product from within.

Conditions:

• Starting salary 50,000 rub./month (with significant growth as we attract sponsors and scale).
• Fully remote, flexible schedule.
• We will provide all necessary team and resources to implement your ideas.
• An opportunity to make a huge contribution to the global spread of meditation - a project with real social and spiritual meaning.

If you feel a connection and are confident that you can bring a free meditation course to the level of 10k+ participants per month worldwide - write to me. Briefly tell about your experience with courses/products, a couple of examples of successful growth you achieved, and why you are interested specifically in this project.