Customer Marketing Lead, Startups

Department: Marketing & Brand

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're hiring a Customer Marketing, Startups Lead to own our strategy for how Anthropic shows up in market with the startups building on Claude, from early-stage founders to our largest AI-native customers. You'll figure out how we can help startups grow, and find creative ways to amplify their stories to inspire more companies to do the same.

This is a role for someone who has led marketing at a startup and knows what founders need. You'll work closely with our Startups account teams to decide where co-marketing will create real value for both the startup and Anthropic. For the startups we prioritize together, you'll work directly with founders and their teams as a marketing partner on channels and the joint messages we take to market. Many of these companies don't have big marketing teams yet, so you'll also advise them on storytelling and growth.

This role is deeply cross-functional. You'll work with Startups Sales leadership, Startup Partnerships, Segment Marketing, Field Marketing, Partner Marketing, Product Marketing, Brand, Comms, and Legal. You'll set direction with senior leaders here and at our customers, and lead a team of startups customer marketers while staying hands-on in the work yourself.

Key responsibilities

• Own startups co-marketing, including deciding which startups and moments are worth investing in
• Be a marketing partner to founders and CEOs on channels and joint messaging, and advise companies without built-out marketing teams on storytelling and growth
• Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them
• Work with account teams on the market development funds (MDF) in startup contracts, and own how those funds are deployed
• Build programs that bring co-marketing to hundreds of startups, beyond our top accounts
• Set the bar for startup storytelling and find creative ways to amplify those stories, from case studies and founder films to content on how startups use Claude
• Find opportunities to bring startups into Anthropic's launches and campaigns
• Work with Startup Partnerships and Segment Marketing on the Claude Startups program and our relationships with VCs and accelerators
• Build a feedback loop that shares what founders care about with Anthropic's leadership and GTM teams
• Lead and develop a team of startups customer marketers

Minimum qualifications

• Have been a trusted advisor to founders and CEOs, and enjoy working closely with them
• Know when co-marketing will create real value for both companies, and when it won't
• Are a strong storyteller and writer who can tell what makes a founder's story worth telling
• Have a deep read on what startups want, and can quickly see what will help a small marketing team most
• Have led senior cross-functional work across Sales, Marketing, Product, and Comms
• Can influence teams you don't own, and are comfortable presenting to executives
• Have strong taste and judgment, and can say no, including to senior leaders
• Are a player-coach, comfortable setting direction for a team and doing the hands-on work yourself
• Are comfortable with technical products and can talk credibly with technical founders
• Can keep up with a fast pace
• Already use Claude in your own work
• Care about Anthropic's mission

Preferred qualifications

• Have 12+ years in B2B marketing, including senior marketing leadership at a startup, like CMO, VP of Marketing, or Head of Marketing
• Been a founder or an early marketing hire at a startup
• Worked in AI, developer tools, or another technical category
• Worked at a company that sells to startups
• Built relationships with VCs and accelerators
• A network of founders and startup marketing leaders
• Run co-marketing programs with real budget behind them

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York offices at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$320,000—$400,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

For roles performing work in California: We will consider for employment all qualified applicants, including those with arrest or conviction records or criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.