INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Lead the end-to-end management of paid social media activation, this role ensures that paid social investment effectively drives both long-term brand equity and short-term omnichannel revenue.

As a specialist lead, you will bridge the gap between high-level social planning and granular campaign execution. You will oversee the integration of paid social with the wider media mix, while driving innovation and emerging social trends to maintain a competitive edge in the global luxury retail landscape.

RESPONSIBILITIES

Paid Social Operations:

• Full-Funnel Social Strategy: Direct the activation strategy across all always-on and seasonal strategies (e.g., Meta, TikTok, Pinterest & Reddit), ensuring a seamless customer journey from brand awareness to conversion
• Leadership: Lead, mentor, and develop a Paid Social Media Specialist, fostering a high-performing culture and ensuring operational excellence in daily execution
• Regional Collaboration: Work closely with regional teams to execute nuanced social media strategies, particularly for APAC markets