We are looking for a Marketer!
We are currently developing the food delivery aggregator EMENU, and also running projects in the field of artificial intelligence. We don't limit ourselves to one industry – we create convenient and interesting products in any field. We are growing rapidly and continue to expand.
Currently, we are looking for a Marketer to join our EMENU team, who will be responsible for implementing the marketing strategy.
Responsibilities
Participation in the development (together with the CMO) and implementation of a comprehensive marketing strategy covering online, offline, and CRM directions.
Online Marketing:
- Management of paid advertising channels and interaction with the SMM department.
- Analysis of advertising campaign effectiveness, budget optimization, and ROAS increase.
- Work with analytics (Adjust, Google Analytics, Yandex.Metrica), setting up and tracking key metrics.
Offline Marketing:
- Identification of effective offline placement venues.
- Development and production of POS materials for offline advertising.
- Interaction with contractors and partners.
CRM Marketing:
- Development and implementation of a strategy for working with the client base.
- Audience segmentation, creation and launch of trigger sequences and personalized newsletters.
- Work with push, e-mail, and WhatsApp newsletters.
Creative Strategy and Analytics:
- Market research and competitor analysis.
- Definition of a strategy for creating advertising creatives for online and offline advertising.
- Preparation of regular reports on key performance indicators (KPIs).
Requirements
- Marketing experience of 3-5 years in positions involving a wide range of responsibilities.
- Deep understanding and practical experience with online marketing tools (Meta Ads, Google Ads, Yandex.Direct).
- Experience in organizing the production of advertising materials.
- Practical experience with CRM systems and email marketing platforms (PushWoosh, MailChimp, and similar).
- Strong analytical skills, ability to work with large volumes of data and make decisions based on them.
- Strategic thinking, ability to see the big picture and offer non-standard solutions.
- High level of independence, responsibility, and result orientation.
- Excellent communication and organizational skills.
- Experience in the FoodTech sector.
We offer
- Stable work: full-time, 5/2.
- Official salary.
- Paid vacation and sick leave.
- Remote work format or office-based work in Astana.
