Head of Product (B2C)

Karta, Crypto/Fintech

• Formulate B2C product strategy: translate company goals into North Star and portfolio of opportunities
• Manage Discovery: conduct interviews, analyze funnels, and build prototypes — and for each hypothesis, decide whether to build, close, or postpone
• Launch experiments and dig into data independently: hypothesis → A/B → conclusion; SQL, Amplitude/Mixpanel, search for drop-offs (e.g., at the KYC step → first payment)
• Prioritize the backlog by Impact and Revenue: keep the team focused on what drives Activation, Retention, and ARPPU
• Lead shaping together with design and tech leads: determine what to build, how much time is allocated for it, and what to cut, and hand over ready requirements to development

• 4+ years in B2C product, with 2+ years in crypto or fintech (wallets, cards, neobanks, exchanges)
• Managed 2–5 products or was the first product manager and built a function from scratch
• Willing to work hands-on for the first 6–9 months: Discovery, data (SQL, Amplitude/Mixpanel), experiments
• Improved Revenue / Retention / Activation and can demonstrate it with numbers
• Understands crypto flows at the product solution level: KYC, top-up, card issuance, on/off-ramp, custody vs self-custody