KRYGINA cosmetics is an innovative brand of decorative and skincare cosmetics for active urban life.
The mission of KRYGINA cosmetics: to inspire women to live beautifully and support them on this journey. With our approach, we create a space for women to live a vibrant and active life, enjoy themselves and maximize their beauty potential. This is precisely why every woman has a brand-friend, helper, and life companion – KRYGINA cosmetics.
We are looking for an SMM specialist to join our Marketing team.
Please write a short cover letter:
- your salary expectations
- portfolio link
**Applications with a cover letter will be considered with priority :)
Role Description: Responsible for the development and daily management of KRYGINA cosmetics' own social media channels (Instagram, Telegram, as well as VK and Pinterest). Independently produce content (stories, reels, posts, promo banners) in close collaboration with the Art Department and Marketing Director, maintain the brand voice through founder Elena Krygina, ensure audience engagement, manage the community, and report on the effectiveness of your initiatives.
SMM Mission within the Brand: To convey the KRYGINA cosmetics brand platform to the audience daily through live, authentic content on the brand's own channels.
What you will be doing:
- Developing and implementing the content strategy for KRYGINA cosmetics on social media (Instagram, Telegram, VK, Pinterest) in accordance with the brand platform and architecture.
- Managing and moderating KRYGINA cosmetics brand accounts on social media, ensuring communication consistency in line with the brand's tone-of-voice.
- Creating content for social media in close collaboration with the Art Department: image-driven, educational, and promotional content.
- Developing materials for daily posting — fast/timely content (stories/short clips), promo banners, etc.; independently developing content from scratch, working with stock materials (photos/videos) together with the Junior SMM in the team.
- Differentiating content formats for each channel: Instagram — emotions, aesthetics, mood boards, storytelling, Elena Krygina's voice; Telegram — exclusive launches, behind-the-scenes, life hacks, dialogue with the team, a sense of belonging to the brand's inner circle.
- Supporting major product launches (developing a launch support concept considering the product's USP and channel/audience specifics, creating a content plan).
- Working with UGC and creator-led content: setting briefs for micro-creators, integrating purchased videos into own content, reposting brand mentions in stories.
- Analyzing and reporting on the effectiveness of conducted initiatives with recommendations for future periods.
- Developing and implementing special projects/collaborations with other brands on social media to steadily increase reach and audience engagement (project initiation, writing briefs).
- Organizing contests on the brand's social media.
- Managing digital reputation: monitoring and responding to comments.
- Monitoring competitors, promptly implementing modern trends, launching new channels.
What we expect:
- Minimum 3 years of experience as an SMM Manager is mandatory.
- Confident proficiency in content creation and editing tools for Reels/Stories (e.g., CapCut, Premiere Rush) and basic graphic editors (Adobe Photoshop/Illustrator).
- Understanding of social media analytics and ad platforms, such as LiveDune.
- Text writing skills (copywriting) in line with the brand's tone-of-voice.
- Experience with UGC, creators, and influencer integrations will be a plus.
- Knowledge of task management systems (Bitrix24 or similar) is desirable.
- Experience in the beauty industry will be a significant plus.
- Higher education; a degree in marketing, advertising, PR, journalism, or design is preferred.
What qualities we will be looking for:
- Readiness to appear on camera independently and regularly (stories, brand videos)
- Creativity and organization
- Flexibility and ability to adapt to changes, find effective solutions
- Initiative, ability to build effective relationships within the team
- Ability to produce a large volume of content (photo/video) independently without loss of quality and speed
- Friendliness and tact in communication with the brand's audience
What we offer:
- Work in a young, cool, and ambitious team of the fast-growing brand KRYGINAcosmetics;
- Office located in a beautiful historic mansion, a 5-minute walk from Kropotkinskaya metro station.
- Flexible work schedule: 5/2, Mon-Fri, 9:00-18:00/10:00-19:00; shortened working day by 1 hour on Fridays.
- Hybrid work format after successful probation period (4 days in the office, 1 day remote);
- Official employment under the Labor Code of the Russian Federation from day one, 100% official salary;
- Discounts on cosmetic products and services of KRYGINA studio;
- Developed corporate culture: internal and external corporate training, cool and unique company traditions, off-site team events, regular entertainment events like concerts, gifts from the brand, feedback culture, working in a unified environment with cool professionals who are passionate about their work!
What stages you will go through:
- We will contact you via messenger to schedule a convenient time for a phone interview.
- During the phone interview with HR, we will discuss your experience and expectations.
- In an in-person interview at the office with your future manager, we will explain the workflow, and discuss priority business goals and objectives.
- We will ask you to complete a small test task.
- We will send an offer if there is a match! :)
Please write a short cover letter.
**This will help us understand that you are truly interested in collaborating with us and have read the vacancy to the end! :)
Good luck, we await your application!
Key Skills
SMM / Creativity / Literacy / Copywriting / Video Editing / Brand Positioning / Copywriting / Content Plan Development / Social Media Copywriting / Image Styling / Content Strategy
Where you will work
Moscow, Arbatskaya, Kropotkinskaya, Nashchokinsky Lane, 10
