Email Marketing TeamLead

Email Marketing TeamLead

We are an international product company in the iGaming sphere with a presence in the markets of Turkey, Europe, Africa, and Asia. We are currently looking for an Email Marketing TeamLead to lead the email department and be responsible for developing user communications and increasing the efficiency of retention campaigns.

📌 Main tasks: — Managing the email marketing team: setting tasks, supporting and developing employees; — Planning, launching, and optimizing email campaigns (promotional and informational newsletters) across multiple GEOs; — Working with user bases: segmenting audiences by behavior and activity; — Analyzing newsletter effectiveness (Open Rate, CTR, Conversion Rate) and implementing improvements; — Conducting A/B testing to increase the effectiveness of email communications; — Interacting with CRM, designers, and the content team to coordinate communications; — Controlling the correct and timely sending of email campaigns; — Working with trigger sequences and optimizing user communications.

✅ Main requirements: — At least 3 years of experience in email marketing in iGaming (Senior or Team Lead level); — Team management experience will be an advantage; — Confident command of email marketing tools and CRM platforms; — Practical experience with Customer.io is mandatory; — Experience with cross-branding newsletters; — Basic knowledge of HTML and email template layout; — Good analytical skills

🎁 What we offer: — Work format - comfortable office in Limassol; — Annual loyalty bonus; — Paid vacation and sick leave; — Regular performance reviews and career development; — Team buildings, corporate events, and gifts for important occasions.