Email Marketing Manager | iGaming
After 6+ years in the iGaming industry, we're entering a new stage of growth and expanding into new international markets. To support our ambitious plans, we're strengthening our CRM & Retention team and looking for an experienced Email Marketing Manager.
- 2 established brands (Sportsbook + Casino)
- Turnkey infrastructure (focus on growth, not platform development)
- Tier-3 & Europe → Tier-1 expansion
- Curaçao licensed
- ~100 professionals
- Full remote
What we're looking for
- 3+ years of experience in Email Marketing / CRM Communications within the iGaming industry (Sportsbook & Casino).
- Strong hands-on experience with email marketing platforms, CRM systems, and communication tools.
- Experience working with multiple communication channels: Email, Push Notifications, and SMS.
- Solid understanding of email deliverability, campaign optimization, and communication best practices.
- Basic HTML skills for editing email templates and communication layouts.
- Experience with audience segmentation and database management.
- Strong analytical mindset with confidence using Google Sheets or Excel.
- Understanding of UTM parameters and campaign tracking.
- Ability to prioritize multiple campaigns and meet deadlines in a fast-paced environment.
- Excellent communication and organizational skills.
- English level B2 or higher.
What you'll do
- Plan, launch, and optimize promotional, lifecycle, and informational campaigns across Email, Push Notifications, and SMS channels.
- Build audience segments based on player behavior, engagement, lifecycle stage, and campaign objectives.
- Create, edit, and maintain communication templates, including basic HTML adjustments (CTAs, links, images, logos, and layouts).
- Monitor campaign performance and analyze key metrics, including delivery rate, open rate, CTR, conversion, engagement, and revenue impact.
- Run A/B tests and continuously optimize campaigns based on performance data.
- Ensure accurate campaign setup, QA, scheduling, and timely delivery across all communication channels.
- Collaborate closely with CRM, Design, Content, and Product teams to deliver relevant and high-performing player communications.
- Track campaign performance using UTM parameters and prepare regular reports with insights and optimization recommendations.
- Contribute ideas for improving CRM communication strategy, automation, segmentation, and player engagement..
What this role gives you
- A collaborative CRM team where you'll have real ownership and your ideas quickly become reality.
- The freedom to test, optimize, and continuously improve customer communications.
- Work on two established brands expanding into Tier-1 markets.
- Fully remote.
- 24 vacation days + 10 sick days.
- Learning budget, conferences and team-building activities.
Interested? Have questions? Or know someone who'd be a great match?
