Email Marketing TeamLead

Email Marketing TeamLead We are an international product company in the iGaming sector with a presence in the markets of Turkey, Europe, Africa, and Asia. We are currently looking for an Email Marketing TeamLead to head the email department and be responsible for developing user communications and increasing the effectiveness of retention campaigns.

📌 Key tasks: — Managing the email marketing team: assigning tasks, supporting and developing employees; — Planning, launching, and optimizing email campaigns (promotional and informational newsletters) across multiple GEOs; — Working with user databases: segmenting audiences by behavior and activity; — Analyzing newsletter effectiveness (Open Rate, CTR, Conversion Rate) and implementing improvements; — Conducting A/B testing to increase the effectiveness of email communications; — Liaising with CRM, designers, and the content team to coordinate communications; — Controlling the correct and timely sending of email campaigns; — Working with trigger sequences and optimizing user communications.

✅ Key requirements: — At least 3 years of experience in email marketing in iGaming (Senior or Team Lead level); — Team management experience will be an advantage; — Proficient in email marketing tools and CRM platforms; — Practical experience with Customer.io is mandatory; — Experience with cross-promotional newsletters; — Basic knowledge of HTML and email template coding; — Strong analytical skills

🎁 What we offer: — Work format - comfortable office in Limassol; — Annual loyalty bonus; — Paid vacation and sick leave; — Regular performance reviews and career development; — Team building events, corporate events, and gifts for important occasions.