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Limassol, Cyprus Office | Full-time
We are looking for a CRM / Retention Lead for an international iGaming product company. Currently, the CRM team is formed, there are active processes, campaigns, and mechanics. We are looking for a leader who can take the direction as a whole, review the current approach, set priorities, and further develop the team.
📌 Main tasks: — Manage a CRM / Retention team of about 10 people. — Review current processes, campaigns, segmentation, and retention mechanics. — Determine the priorities for the development of the direction and key metrics. — Develop the player lifecycle: onboarding, activation, retention, churn, reactivation. — Develop segmentation, personalization, bonuses, promotions, loyalty, and other retention mechanics. — Launch A/B tests, analyze results, and scale successful solutions. — Work with Retention, Churn, LTV, ARPU, Conversion, and other key metrics.
📌 What is important: — Experience in CRM / Retention in iGaming. — Experience in managing a CRM / Retention team. — Ability to build processes, set priorities, and be responsible for team results. — Ability to work with data and make decisions based on metrics.
5 days ago
Grade
Lead
Work Format
Onsite
Employment
Full-time
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