The CRM team is already formed, there are existing processes, campaigns, and mechanics. We are looking for a leader who can take the direction entirely, review the current approach, set priorities, and further develop the team.

📌Key tasks: — Manage the CRM / Retention team of about 10 people. — Review current processes, campaigns, segmentation, and retention mechanics. — Define priorities for the direction's development and key metrics. — Develop the player lifecycle: onboarding, activation, retention, churn, reactivation. — Develop segmentation, personalization, bonuses, promotions, loyalty, and other retention mechanics. — Launch A/B tests, analyze results, and scale successful solutions. — Work with Retention, Churn, LTV, ARPU, Conversion, and other key metrics.

📌 What's important: — Experience in CRM / Retention in iGaming. — Experience managing a CRM / Retention team. — Ability to build processes, set priorities, and be responsible for the team's results. — Ability to work with data and make decisions based on metrics.

📩 Telegram: SvetlanaDedina