Limassol, Cyprus 🏢 Office | Full-time 📍 • Development and implementation of initiatives for player retention, engagement, and reactivation. • Work with the player lifecycle: onboarding, retention, churn, reactivation. • Launching bonus offers, promotions, tournaments, and loyalty mechanics. • Audience segmentation and development of personalized communication scenarios. • Analysis of player behavior and identification of growth points for Retention, Engagement, and LTV. • Planning and conducting A/B tests, analyzing results, and implementing improvements. • Work with key metrics: Retention, Churn, LTV, ARPU, Conversion. • Interaction with Product, Operations, BI, and other teams. • Independent management of initiatives from idea and prioritization to launch and evaluation of results. 📍 • Experience in Retention / CRM / Player Engagement / Promo Marketing. • Good understanding of the player lifecycle and key retention mechanics. • Experience in launching CRM campaigns, promotions, bonus mechanics, and loyalty programs. • Experience in audience segmentation and personalization of communications. • Understanding of key metrics: Retention, Churn, LTV, ARPU, Conversion. • High level of independence and strong focus on results. • Ability to prioritize and drive initiatives. 📍 • Experience in conducting A/B tests. • Experience working with multiple markets / geos. • Experience in developing product retention and engagement mechanics. 📩