Head of Retention

Vacancy: Head of Retention in an international iGaming holding

🌟 Responsibilities: • Managing the Retention team and coordinating work with related areas; • Forming and auditing user funnels; • Developing and implementing strategies for Onboarding, Retention, and Reactivation; • Developing user segmentation and lifecycle communications; • Analyzing key performance indicators of the area and identifying growth opportunities; • Forming and prioritizing the backlog for the development of the internal CDP system; • Planning and controlling the budget for the area; • Collaborating with Product, Marketing, Analytics, BI, IT, and other teams.

⚒️ We expect: • 5+ years of experience in gambling / betting / iGaming; • Experience in a leadership position in Retention / CRM; • Experience in team management and area development; • Deep understanding of user funnels: Onboarding → Retention → Reactivation; • Experience with segmentation and lifecycle communications; • Understanding of how Email, SMS, Push, and Telegram work; • Strong analytical skills and understanding of key Retention/CRM metrics; • Experience working with CIS, Asia, Europe, and LATAM GEOs; ➕ Bonus points for: experience with Asian GEOs, CDP systems, and communication automation.

📌 Conditions: • Salary is discussed individually; • Opportunity to influence the development of the Retention area and build processes; • Work in an international iGaming company with cross-functional teams.

If you know anyone who might be interested in this position, I would be very grateful for a recommendation 🙏