Tasks:** • Manage the Retention team and coordinate work with adjacent areas; • Form and audit user funnels, develop Onboarding, Retention, and Reactivation areas; • Develop and implement a strategy for the development of the Retention area; • User segmentation and development of lifecycle communications; • Analyze key performance indicators of the area and identify growth opportunities; • Formulate and prioritize the backlog for the development of the internal CDP system; • Plan and control the budget of the area; • Interact with Product, Marketing, Analytics, BI, IT, and other teams.

⚒️ We expect: • 5+ years of experience in gambling / betting / iGaming; • Experience in a managerial position in Retention / CRM; • Experience in team management and independent development of an area; • Deep understanding of user funnels: Onboarding → Retention → Reactivation; • Experience in segmentation and working with lifecycle communications; • Understanding of the principles of Email, SMS, Push, Telegram; • Strong analytical skills and understanding of key Retention/CRM metrics; • Experience working with various GEOs: CIS, Asia, Europe, LATAM; ➕ Will be a plus: experience with Asian GEOs, CDP systems, and communication automation.

📌 Conditions: • Work format: office, remote, or relocation; • Priority for candidates ready to relocate to Cyprus; • Salary is discussed individually; • Opportunity to influence the development of the Retention area and build processes; • Work in an international iGaming company with cross-functional teams.

For quick contact @MariaSS_HR