Head of Retention (CRM)

Head of Retention (CRM) in an iGaming Startup

Salary based on interview results, relocation possible in the future.

An international iGaming startup is looking for a Head of Retention to build the CRM direction from scratch. The project is in the pre-launch phase.

Responsibilities: • Build the Retention/CRM department from scratch • Develop a CRM communication system and retention mechanics; • Develop a promotion calendar: bonuses, tournaments, special offers, and game mechanics considering GEO and localization; • Create CRM workflows: from segmentation and copy to launch and results analysis; • Conduct regular campaigns (Welcome, Retention), reactivations, and personalized bonus offers; • Analyze results and improve player retention metrics.

Requirements: • 4+ years of experience in CRM / Retention in iGaming; • Senior / Lead level; • Understanding of bonus mechanics, segmentation, reactivation, and building promotion calendars; • Experience in creating CRM workflows from scratch; • Ability to independently identify growth opportunities and propose solutions for player return and retention; • Willingness to combine strategic work with independent process setup. • Experience with the GR8tech platform will be a plus. • Experience working in the LATAM GEO • Ability to work with a small team and cross-functional departments.

Important: • This is not a classic management position with a large team; • Initially, you will need to personally build processes, launch mechanics, and create the foundation for the CRM direction;

What we offer: • Opportunity to build a retention system in an international iGaming project; • Significant influence on the processes and strategy of the direction; • Work with a fast-growing product; • Remote work format; • Competitive compensation.