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2 months ago
Grade
Head
Experience
from 4 years
Work format
Remote
Employment
Full-time
English level
B2, upper-intermediate
An email or a Telegram message to the recruiter
✨ Vacancy: Head of CRM — iGaming
We are looking for a strong Head of CRM to join an international iGaming team to develop CRM and Retention in Casino and Sportsbook. We need a leader who can build a CRM strategy, manage a team, and turn player data into growth in LTV, Retention, and revenue.
• Develop CRM & Retention strategy: Activation, Retention, Reactivation, Churn Prevention, VIP • Manage and develop the CRM team, set KPIs, and build processes • Develop player segmentation by value, behavior, and lifecycle • Create and optimize Customer Journeys: Welcome, FTD → Repeat Deposit, Retention, Reactivation, VIP • Lead campaigns in Email, SMS, Push, In-app / onsite • Implement A/B testing and Holdout Groups • Develop bonus mechanics for Casino and Sportsbook: Free Spins, Free Bets, Cashback, Deposit / Reload Bonuses • Manage bonus budget, ROI, and Bonus-to-GGR • Develop VIP CRM and work with the VIP team on retention strategies • Analyze LTV, ARPU, Retention, Churn, incremental GGR, ROI, FTD, R2D, GGR, NGR • Work with BI and Product, use SQL and BI tools to find growth opportunities • Monitor compliance and Responsible Gambling requirements
✔ 4+ years in iGaming CRM / Retention, including Head / Lead / Senior experience. ✔ Team management experience of 5+ people. ✔ Deep understanding of Casino and/or Sportsbook lifecycle and retention economics. ✔ Proven CRM cases with measurable impact on revenue. ✔ Strong skills in cohort analysis, A/B testing, Holdout, and attribution. ✔ Proficient SQL + Power BI or equivalent. ✔ Experience with CRM/CDP: Customer.io, Braze, Salesforce Marketing Cloud, HubSpot, or equivalents. ✔ Understanding of SPF, DKIM, DMARC, warming, and inbox placement. ✔ Strong leadership and communication skills. ✔ English B2+.
• Full-time, remote format • International data-driven team • High-impact role influencing Retention, LTV, and revenue • Full responsibility for CRM strategy, processes, bonus economics, and team • Opportunity to scale CRM in Casino and Sportsbook • Close collaboration with Product, BI, Analytics, Marketing, and VIP
✨ Вакансия: Head of CRM — iGaming
Ищем сильного Head of CRM в международную iGaming-команду для развития CRM и Retention в Casino и Sportsbook. Нам нужен руководитель, который умеет выстраивать CRM-стратегию, управлять командой и превращать player data в рост LTV, Retention и revenue.
Что нужно делать: • Разрабатывать CRM & Retention-стратегию: Activation, Retention, Reactivation, Churn Prevention, VIP. • Управлять и развивать CRM-команду, ставить KPI и выстраивать процессы. • Развивать сегментацию игроков по ценности, поведению и lifecycle. • Создавать и оптимизировать Customer Journeys: Welcome, FTD → Repeat Deposit, Retention, Reactivation, VIP. • Руководить кампаниями в Email, SMS, Push, In-app / onsite. • Внедрять A/B-тестирование и Holdout Groups. • Разрабатывать бонусные механики для Casino и Sportsbook: Free Spins, Free Bets, Cashback, Deposit / Reload Bonuses. • Управлять бонусным бюджетом, ROI и Bonus-to-GGR. • Развивать VIP CRM и работать с VIP-командой над retention-стратегиями. • Анализировать LTV, ARPU, Retention, Churn, incremental GGR, ROI, FTD, R2D, GGR, NGR. • Работать с BI и Product, использовать SQL и BI-инструменты для поиска точек роста. • Следить за compliance и Responsible Gambling requirements.
Что важно: ✔ 4+ года в iGaming CRM / Retention, включая опыт Head / Lead / Senior. ✔ Опыт управления командой от 5 человек. ✔ Глубокое понимание Casino и/или Sportsbook lifecycle и retention economics. ✔ Подтверждённые CRM-кейсы с измеримым влиянием на revenue. ✔ Сильные навыки в cohort analysis, A/B testing, Holdout и attribution. ✔ Уверенный SQL + Power BI или аналог. ✔ Опыт с CRM/CDP: Customer.io, Braze, Salesforce Marketing Cloud, HubSpot или аналоги. ✔ Понимание SPF, DKIM, DMARC, warming и inbox placement. ✔ Сильные leadership и communication skills. ✔ Английский B2+.
Что предлагаем: • Full-time, удалённый формат. • Международная data-driven команда. • Высокоimpactная роль с влиянием на Retention, LTV и revenue. • Полная ответственность за CRM-стратегию, процессы, бонусную экономику и команду. • Возможность масштабировать CRM в Casino и Sportsbook. • Тесное взаимодействие с Product, BI, Analytics, Marketing и VIP.
We compare skills, grade, work format and salary
Most often 3,350 to 7,350
