Head of CRM / Retention (iGaming | CIS)

** Head of CRM / Retention (iGaming | CIS)**

We are looking for a Head of CRM / Retention to build the retention direction for a new online casino brand in the CIS market.

Tasks: • development of CRM strategy • player retention and reactivation • customer journey and segmentation • bonus logic and VIP mechanics • communication management (email, push, messengers, etc.) • growth of LTV and player activity

Important: • experience in iGaming CRM / Retention • understanding of VIP and player behavior • experience with analytics and segmentation • independence and initiative

The project is launching within an international holding company with its own platform and payment infrastructure.

Apply via private message!