Head of Retention

🚀 Head of Retention | iGaming We are looking for a Head of Retention to develop the Retention / CRM direction in an iGaming product.

📍 Cyprus — Must be a resident of Cyprus

Responsibilities: • Development and implementation of Retention / CRM strategy • Management of player lifecycle: activation → retention → reactivation → churn prevention • Launching CRM campaigns, bonus mechanics, and retention activities • Database segmentation and communication personalization • Analysis of churn, LTV, and campaign effectiveness • Development of reactivation and increasing player activity • Management of Retention / CRM and VIP teams • Setting KPI / OKR and monitoring results • A/B testing and development of new retention mechanics • Interaction with Product, Marketing, and Analytics

Requirements: • 5+ years in Retention / CRM • 3+ years in iGaming / Gambling • Experience in the position of Head of Retention / Head of CRM / CRM Director / Retention Lead • Experience in building a retention strategy in iGaming • Strong understanding of segmentation, churn prevention, reactivation, LTV • Experience working with Tier-2 / Tier-3 GEO • Experience managing a CRM / Retention team • Experience managing VIP direction — a big plus • English — Upper-Intermediate+ • Russian — mandatory • Residence in Cyprus — mandatory