#vacancy #igaming #crm #lead

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino sphere, who will take on the development of player retention strategies and work on increasing LTV.

What you will do: -Develop and implement retention strategies: reduce churn, increase loyalty and LTV. -Optimize CRM: segmentation, personalization, and processes. -Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns. -Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications. -Manage all communication channels: email, push, SMS, messengers, in-app. -Lead a team of retention managers and interact with other departments.

What we expect: -3+ years of experience in CRM / retention / database marketing. -Experience in iGaming / betting / casino, launching and optimizing retention initiatives. -Proficient in CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP. -Experience with bonuses, promotions, and analytics: NGR, ARPU, churn, LTV. -English — B1+.

What we offer: -Opportunity to directly influence key metrics: reduce churn, increase LTV and ARPU, increase the number of repeat deposits. -Lead projects for the implementation of a new CRM system and the development of retention analytics. -Work with international markets: CIS, Africa, MENA. -Opportunity to build and manage a retention team and implement industry best practices.

📩 If you are interested or can recommend someone — write to direct messages.