CRM / Retention Lead

Limassol, Cyprus 🏢 Office | Full-time

An international product iGaming company is looking for a CRM / Retention Lead. We need a leader who will take the direction entirely — conduct a review of the current approach, set priorities, and develop the team and results.

🎯 Responsibilities:

— Manage a CRM / Retention team of ~10 people — Conduct an audit of current processes, campaigns, segmentation, and retention mechanics — Define the strategy and priorities for the development of the direction — Develop the player lifecycle: onboarding → activation → retention → churn → reactivation — Improve segmentation and personalization — Develop bonuses, promos, loyalty, and other retention mechanics — Launch A/B tests, analyze results, and scale successful solutions — Be responsible for key metrics: Retention, Churn, LTV, ARPU, Conversion, etc.

🔎 What's important:

— Experience in CRM / Retention in iGaming — Experience managing a CRM / Retention team — Ability to build processes and set priorities — Strong data-driven approach and understanding of key retention metrics — Willingness to take responsibility for the direction and team results

📩 If you are interested — send your CV via private message.