The betting company PARI is looking for a Director of Digital and Affiliate Marketing.
Here you will be responsible for two traffic acquisition channels as a unified system — Performance (Mobile, Affiliate, Contextual, and SEO) and Media Digital (Mobile, Media) — and directly influence the inflow of new clients and PARI's revenue. You will set the development vector for the entire block: connect the strategy of digital channels and the partner network into a single growth system, manage the heads of both areas, and build clear funnel economics from acquisition to revenue.
From you, we expect strategic thinking, leadership over two directions at once, and the ability to defend decisions with data. From the company, you get two strong leads reporting to you, an expert team, and the opportunity to shape the vector of the entire block right here and now.
Your Challenges:
- Formulate and implement a Media Digital & Performance media buying strategy that ensures sustainable acquisition growth and direct contribution to the business's P&L
- Manage the channel portfolio (Mobile, Media, Contextual, SEO, Affiliate/CPA) as a unified system: prioritize investments, balance risks between directions, and ensure predictable economics
- Develop the affiliate network and CPA channel: attract and retain partners, build commission models, and control traffic quality
- Manage the block end-to-end: be responsible for team results and efficiency, budget planning and control, and the quality and stability of operational processes
Three Matches and We're on the Same Path:
- You are comfortable managing not just one team, but an entire functional block of several directions
- You don't wait for ready-made regulations where the market and partner economics change faster than processes can emerge
- You are unfazed by the need to integrate several directions and sources with different logic (Mobile, Affiliate, Digital Media, Contextual, and SEO) into a single strategy, rather than managing them in parallel
What Skills Are Important:
- Have experience managing a functional block of several directions for 3+ years
- Proficient in analytics systems (GA, Yandex Metrica), mobile traffic tracking (AppsFlyer), and advertising services (AdFox, AdGlare)
- Understand Affiliate economics (RS, CPA, hybrid) and know how to work with partner program tracking platforms
- Use end-to-end analytics solutions and understand how attribution works.
- Have experience in e-commerce, fintech, retail, iGaming, or digital agencies with large clients for 3+ years
- Have experience in formulating and implementing strategies with direct responsibility for the commercial results of the direction
- Ability to manage a function entirely: build structure, define areas of responsibility, and establish decision-making processes between directions
- Experience in budget management and influencing P&L: forecast results and reallocate investments between channels
- Strong community and team culture
